About the brand

Our brand was born in a place where frost tempers character and nature teaches resilience. We create pieces that unite courage with elegance, and modern ethical materials with Siberian wisdom.
Every color, every texture, and every shape reflects strength, beauty, and freedom.
Our brand is for women who choose not just a wardrobe, but a philosophy: comfort, elegance, and style that supports them in any circumstances. Each collection is an invitation to feel strong, free, and authentic.

About the brand

Our brand was born in a place where frost tempers character and nature teaches resilience. We create pieces that unite courage with elegance, and modern ethical materials with Siberian wisdom.
Every color, every texture, and every shape reflects strength, beauty, and freedom.
Our brand is for women who choose not just a wardrobe, but a philosophy: comfort, elegance, and style that supports them in any circumstances. Each collection is an invitation to feel strong, free, and authentic.
Our factory in Novosibirsk

Our factory in Novosibirsk

In-house production

Our production is the heart of the brand, where every detail is crafted with love and care. Here, at our own facilities, we turn ideas into reality, combining traditional craftsmanship with advanced technologies.
Creative team of designers

In our team, young and talented designers bring unique ideas to life with inspiration and passion, combining contemporary trends with deep-rooted traditions. We are not afraid to experiment and explore new shapes, materials, and colors, creating pieces that not only meet fashion standards but also set new benchmarks for the industry.
Quality with care for the future

We believe in the power of conscious consumption and strive to offer our clients not just clothing, but long-term investments in style and a sustainable future. Every product of our brand is the result of carefully selected materials, meticulous attention to detail, and a commitment to ensuring that each piece lasts, preserving both its beauty and functionality.

The Vea la Vie Woman —
what is she like?
The VEA la Vie Woman is a progressive thinker who seeks to make her fashion choices conscious and eco-friendly. She believes that true style is not just about what you wear, but how you choose it.
She knows her worth and selects pieces that reflect her inner strength and independence. For her, it’s not only about appearance but also about the meaning behind every purchase. She values uniqueness, isn’t afraid to stand out, and is always confident in her choices.
For her, the brand is not just clothing—it’s a philosophy of life.
Her style is a harmony of elegance and practicality, confidence and comfort. She skillfully blends modernity with tradition, luxury with responsibility, and each outfit reflects her individuality and taste.
Clothing that you’ll fall in love with!
20 years
of experience in production
200+
modern clothing designs
от 40 до 56
a wide range of sizes